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This commit also adds `doc()` to `object_api` as a shortcut for the
`attr("__doc__")` accessor.

The module macro changes from:
```c++
PYBIND11_PLUGIN(example) {
    pybind11::module m("example", "pybind11 example plugin");
    m.def("add", [](int a, int b) { return a + b; });
    return m.ptr();
}
```

to:

```c++
PYBIND11_MODULE(example, m) {
    m.doc() = "pybind11 example plugin";
    m.def("add", [](int a, int b) { return a + b; });
}
```

Using the old macro results in a deprecation warning. The warning
actually points to the `pybind11_init` function (since attributes
don't bind to macros), but the message should be quite clear:
"PYBIND11_PLUGIN is deprecated, use PYBIND11_MODULE".

* Abstract away some holder functionality (resolve #585)

Custom holder types which don't have `.get()` can select the correct
function to call by specializing `holder_traits`.

* Add support for move-only holders (fix #605)

* always_construct_holder feature to support intrusively reference-counted types

* added testcase

With this there is no more need for manual user declarations like
`PYBIND11_DECLARE_HOLDER_TYPE(T, std::shared_ptr<T>)`. Existing ones
will still compile without error -- they will just be ignored silently.

Resolves #446.