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This both lets us not bother rechecking LTO flags when cmake reinvokes
itself, and also lets the cmake invoker override to specify custom or
no LTO flags by setting the cache variable with
-DPYBIND11_LTO_CXX_FLAGS= when invoking cmake.

Clang on linux currently fails to run cmake:

    $ CC=clang CXX=clang++ cmake ..
    ...
    -- Configuring done
    CMake Error at tools/pybind11Tools.cmake:135 (target_compile_options):
      Error evaluating generator expression:

        $<:-flto>

      Expression did not evaluate to a known generator expression
    Call Stack (most recent call first):
      tests/CMakeLists.txt:68 (pybind11_add_module)

But investigating this led to various other -flto detection problems;
this commit thus overhauls LTO flag detection:

- -flto needs to be passed to the linker as well
- Also compile with -fno-fat-lto-objects under GCC
- Pass the equivalent flags to MSVC
- Enable LTO flags for via generator expressions (for non-debug builds
  only), so that multi-config builds (like on Windows) still work
  properly.  This seems reasonable, however, even on single-config
  builds (and simplifies the cmake code a bit).
- clang's lto linker plugins don't accept '-Os', so replace it with
  '-O3' when doing a MINSIZEREL build
- Enable trying ThinLTO by default for test suite (only affects clang)
- Match Clang$ rather than ^Clang$ because, for cmake with 3.0+
  policies in effect, the compiler ID will be AppleClang on macOS.

This way a non-CACHE variable can also be used. For example:
```
set(PYBIND11_PYTHON_VERSION <value>)
add_subdirectory(...)
```

See the documentation for a description of the options.

Add a BUILD_INTERFACE and a pybind11::pybind11 alias for the interface
library to match the installed target.

Add new cmake tests for add_subdirectory and consolidates the
.cpp and .py files needed for the cmake build tests:

Before:
tests
|-- test_installed_module
|   |-- CMakeLists.txt
|   |-- main.cpp
|   \-- test.py
\-- test_installed_target
    |-- CMakeLists.txt
    |-- main.cpp
    \-- test.py

After:
tests
\-- test_cmake_build
    |-- installed_module/CMakeLists.txt
    |-- installed_target/CMakeLists.txt
    |-- subdirectory_module/CMakeLists.txt
    |-- subdirectory_target/CMakeLists.txt
    |-- main.cpp
    \-- test.py