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Under MSVC we were ignoring PYBIND11_CPP_STANDARD and simply not
passing any standard (which makes MSVC default to its C++14 mode).

MSVC 2015u3 added the `/std:c++14` and `/std:c++latest` flags; the
latter, under MSVC 2017, enables some C++17 features (such as
`std::optional` and `std::variant`), so it is something we need to
start supporting under MSVC.

This makes the PYBIND11_CPP_STANDARD cmake variable work under MSVC,
defaulting it to /std:c++14 (matching the default -std=c++14 for
non-MSVC).

It also adds a new appveyor test running under MSVC 2017 with
/std:c++latest, which runs (and passes) the
`std::optional`/`std::variant` tests.

Also updated the documentation to clarify the c++ flags and add show
MSVC flag examples.

Makes room for an eventual pybind11::embedded target.

See the documentation for a description of the options.

- new pybind11::base<> attribute to indicate a subclass relationship
- unified infrastructure for parsing variadic arguments in class_ and cpp_function
- use 'handle' and 'object' more consistently everywhere

This modification taps into some newer C++14 features (if present) to
generate function signatures considerably more efficiently at compile
time rather than at run time.

With this change, pybind11 binaries are now *2.1 times* smaller compared
to the Boost.Python baseline in the benchmark. Compilation times get a
nice improvement as well.

Visual Studio 2015 unfortunately doesn't implement 'constexpr' well
enough yet to support this change and uses a runtime fallback.