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This updates the compilation to always apply hidden visibility to
resolve the issues with default visibility causing problems under debug
compilations.  Moreover using the cmake property makes it easier for a
caller to override if absolutely needed for some reason.

For `pybind11_add_module` we use cmake to set the property; for the
targets, we append to compilation option to non-MSVC compilers.

This commit also adds `doc()` to `object_api` as a shortcut for the
`attr("__doc__")` accessor.

The module macro changes from:
```c++
PYBIND11_PLUGIN(example) {
    pybind11::module m("example", "pybind11 example plugin");
    m.def("add", [](int a, int b) { return a + b; });
    return m.ptr();
}
```

to:

```c++
PYBIND11_MODULE(example, m) {
    m.doc() = "pybind11 example plugin";
    m.def("add", [](int a, int b) { return a + b; });
}
```

Using the old macro results in a deprecation warning. The warning
actually points to the `pybind11_init` function (since attributes
don't bind to macros), but the message should be quite clear:
"PYBIND11_PLUGIN is deprecated, use PYBIND11_MODULE".

* Remove obsolete example reference
* Make example fully-working (except for #includes)

Fixes #456.