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This commit also adds `doc()` to `object_api` as a shortcut for the
`attr("__doc__")` accessor.

The module macro changes from:
```c++
PYBIND11_PLUGIN(example) {
    pybind11::module m("example", "pybind11 example plugin");
    m.def("add", [](int a, int b) { return a + b; });
    return m.ptr();
}
```

to:

```c++
PYBIND11_MODULE(example, m) {
    m.doc() = "pybind11 example plugin";
    m.def("add", [](int a, int b) { return a + b; });
}
```

Using the old macro results in a deprecation warning. The warning
actually points to the `pybind11_init` function (since attributes
don't bind to macros), but the message should be quite clear:
"PYBIND11_PLUGIN is deprecated, use PYBIND11_MODULE".

This modification taps into some newer C++14 features (if present) to
generate function signatures considerably more efficiently at compile
time rather than at run time.

With this change, pybind11 binaries are now *2.1 times* smaller compared
to the Boost.Python baseline in the benchmark. Compilation times get a
nice improvement as well.

Visual Studio 2015 unfortunately doesn't implement 'constexpr' well
enough yet to support this change and uses a runtime fallback.