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This udpates all the remaining tests to the new test suite code and
comment styles started in #898.  For the most part, the test coverage
here is unchanged, with a few minor exceptions as noted below.

- test_constants_and_functions: this adds more overload tests with
  overloads with different number of arguments for more comprehensive
  overload_cast testing.  The test style conversion broke the overload
  tests under MSVC 2015, prompting the additional tests while looking
  for a workaround.

- test_eigen: this dropped the unused functions `get_cm_corners` and
  `get_cm_corners_const`--these same tests were duplicates of the same
  things provided (and used) via ReturnTester methods.

- test_opaque_types: this test had a hidden dependence on ExampleMandA
  which is now fixed by using the global UserType which suffices for the
  relevant test.

- test_methods_and_attributes: this required some additions to UserType
  to make it usable as a replacement for the test's previous SimpleType:
  UserType gained a value mutator, and the `value` property is not
  mutable (it was previously readonly).  Some overload tests were also
  added to better test overload_cast (as described above).

- test_numpy_array: removed the untemplated mutate_data/mutate_data_t:
  the templated versions with an empty parameter pack expand to the same
  thing.

- test_stl: this was already mostly in the new style; this just tweaks
  things a bit, localizing a class, and adding some missing
  `// test_whatever` comments.

- test_virtual_functions: like `test_stl`, this was mostly in the new
  test style already, but needed some `// test_whatever` comments.
  This commit also moves the inherited virtual example code to the end
  of the file, after the main set of tests (since it is less important
  than the other tests, and rather length); it also got renamed to
  `test_inherited_virtuals` (from `test_inheriting_repeat`) because it
  tests both inherited virtual approaches, not just the repeat approach.

This commit also adds `doc()` to `object_api` as a shortcut for the
`attr("__doc__")` accessor.

The module macro changes from:
```c++
PYBIND11_PLUGIN(example) {
    pybind11::module m("example", "pybind11 example plugin");
    m.def("add", [](int a, int b) { return a + b; });
    return m.ptr();
}
```

to:

```c++
PYBIND11_MODULE(example, m) {
    m.doc() = "pybind11 example plugin";
    m.def("add", [](int a, int b) { return a + b; });
}
```

Using the old macro results in a deprecation warning. The warning
actually points to the `pybind11_init` function (since attributes
don't bind to macros), but the message should be quite clear:
"PYBIND11_PLUGIN is deprecated, use PYBIND11_MODULE".

Fixes #728.

The C++ part of the test code is modified to achieve this. As a result,
this kind of test:

```python
with capture:
    kw_func1(5, y=10)
assert capture == "kw_func(x=5, y=10)"
```

can be replaced with a simple:

`assert kw_func1(5, y=10) == "x=5, y=10"`

Use simple asserts and pytest's powerful introspection to make testing
simpler. This merges the old .py/.ref file pairs into simple .py files
where the expected values are right next to the code being tested.

This commit does not touch the C++ part of the code and replicates the
Python tests exactly like the old .ref-file-based approach.