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Clang on linux currently fails to run cmake:

    $ CC=clang CXX=clang++ cmake ..
    ...
    -- Configuring done
    CMake Error at tools/pybind11Tools.cmake:135 (target_compile_options):
      Error evaluating generator expression:

        $<:-flto>

      Expression did not evaluate to a known generator expression
    Call Stack (most recent call first):
      tests/CMakeLists.txt:68 (pybind11_add_module)

But investigating this led to various other -flto detection problems;
this commit thus overhauls LTO flag detection:

- -flto needs to be passed to the linker as well
- Also compile with -fno-fat-lto-objects under GCC
- Pass the equivalent flags to MSVC
- Enable LTO flags for via generator expressions (for non-debug builds
  only), so that multi-config builds (like on Windows) still work
  properly.  This seems reasonable, however, even on single-config
  builds (and simplifies the cmake code a bit).
- clang's lto linker plugins don't accept '-Os', so replace it with
  '-O3' when doing a MINSIZEREL build
- Enable trying ThinLTO by default for test suite (only affects clang)
- Match Clang$ rather than ^Clang$ because, for cmake with 3.0+
  policies in effect, the compiler ID will be AppleClang on macOS.

This way a non-CACHE variable can also be used. For example:
```
set(PYBIND11_PYTHON_VERSION <value>)
add_subdirectory(...)
```

See the documentation for a description of the options.

Add a BUILD_INTERFACE and a pybind11::pybind11 alias for the interface
library to match the installed target.

Add new cmake tests for add_subdirectory and consolidates the
.cpp and .py files needed for the cmake build tests:

Before:
tests
|-- test_installed_module
|   |-- CMakeLists.txt
|   |-- main.cpp
|   \-- test.py
\-- test_installed_target
    |-- CMakeLists.txt
    |-- main.cpp
    \-- test.py

After:
tests
\-- test_cmake_build
    |-- installed_module/CMakeLists.txt
    |-- installed_target/CMakeLists.txt
    |-- subdirectory_module/CMakeLists.txt
    |-- subdirectory_target/CMakeLists.txt
    |-- main.cpp
    \-- test.py