GT Walsheim Medium “I never properly

learned typography,

I just draw letters

for my posters.” “I never properly

learned typography,

I just draw letters

for my posters.” Swiss poster artist Otto Baumberger

GT Walsheim is inspired by the poster lettering of Otto Baumberger (1889–1961). He was a Swiss painter, stage designer, lithographer, and poster artist who created over 200 posters during his career. This website introduces the refreshed GT Walsheim typeface family and highlights Baumberger’s beautiful poster designs. You can tap on most images to reveal sketches, animations, and more.

Zürich Metropolis

1929 • 100×64cm Zürich Metropolis

2017 • 00:07 Walsheim Weisse

1930 • 110×70.5cm Walsheim Weisse

2017 • 00:06 Zürichsee

1935 • 100×70cm Zürichsee

2017 • 00:10

His work is fascinating for many reasons. Like most designers of his time, Baumberger created a lot of tourism posters with the Swiss Alps in the starring role. His career was marked by the ascendancy of branding and consumer products in society. At times Baumberger’s work leaves the aesthetics of landscape painting behind for a more abstract, geometric look that was so characteristic of the later Swiss Style. All those posters have in common that they allow Baumberger’s geometric lettering to take center stage.

Forster Ausverkauf

2017 • 00:06 Forster Ausverkauf

1928 • 128×90cm Balatum

2017 • 00:03 Balatum

1928 • 128×90cm Forster

2017 • 00:03 Forster

1930 • 127×90cm Brak Liqueur

2017 • 00:04 Brak Liqueur

1937 • 127×90cm