[["Question: According to Macnamara's (2005) pyramid of evaluation, at which stage is media coverage most likely to be measured?\nChoices:\nA. Inputs\nB. Outputs\nC. Outtakes\nD. Outcomes\nAnswer:", " Inputs"], ["Question: According to Macnamara's (2005) pyramid of evaluation, at which stage is media coverage most likely to be measured?\nChoices:\nA. Inputs\nB. Outputs\nC. Outtakes\nD. Outcomes\nAnswer:", " Outputs"], ["Question: According to Macnamara's (2005) pyramid of evaluation, at which stage is media coverage most likely to be measured?\nChoices:\nA. Inputs\nB. Outputs\nC. Outtakes\nD. Outcomes\nAnswer:", " Outtakes"], ["Question: According to Macnamara's (2005) pyramid of evaluation, at which stage is media coverage most likely to be measured?\nChoices:\nA. Inputs\nB. Outputs\nC. Outtakes\nD. Outcomes\nAnswer:", " Outcomes"], ["Question: Which of the following is NOT one of the four categories of persuasive crisis communication strategies identified by W. Timothy Coombs?\nChoices:\nA. ingratiation\nB. downplaying\nC. distancing\nD. nonexistence\nAnswer:", " ingratiation"], ["Question: Which of the following is NOT one of the four categories of persuasive crisis communication strategies identified by W. Timothy Coombs?\nChoices:\nA. ingratiation\nB. downplaying\nC. distancing\nD. nonexistence\nAnswer:", " downplaying"], ["Question: Which of the following is NOT one of the four categories of persuasive crisis communication strategies identified by W. Timothy Coombs?\nChoices:\nA. ingratiation\nB. downplaying\nC. distancing\nD. nonexistence\nAnswer:", " distancing"], ["Question: Which of the following is NOT one of the four categories of persuasive crisis communication strategies identified by W. Timothy Coombs?\nChoices:\nA. ingratiation\nB. downplaying\nC. distancing\nD. nonexistence\nAnswer:", " nonexistence"], ["Question: You are the vice president of public relations for a corporation that produces a well-known brand of food products. In the Albany, New York, market, one of your products has recently been found to have some contamination. While apparently not fatal, it has given a large number of consumers severe stomach cramps and other intestinal problems. The cause has been traced back to your product, which is sold throughout the nation. Your CEO wants to know what you would advise to keep the situation from becoming a public relations disaster. What should you recommend?\nChoices:\nA. Quickly investigate to make certain your product is definitely the cause of the illness.\nB. Stop all sales of the product throughout the nation and issue a recall for that product.\nC. Stop sales of the product in the Albany, New York, market and issue a recall for that product.\nD. Issue a press release to the Albany, New York, market explaining how to treat the symptoms.\nAnswer:", " Quickly investigate to make certain your product is definitely the cause of the illness."], ["Question: You are the vice president of public relations for a corporation that produces a well-known brand of food products. In the Albany, New York, market, one of your products has recently been found to have some contamination. While apparently not fatal, it has given a large number of consumers severe stomach cramps and other intestinal problems. The cause has been traced back to your product, which is sold throughout the nation. Your CEO wants to know what you would advise to keep the situation from becoming a public relations disaster. What should you recommend?\nChoices:\nA. Quickly investigate to make certain your product is definitely the cause of the illness.\nB. Stop all sales of the product throughout the nation and issue a recall for that product.\nC. Stop sales of the product in the Albany, New York, market and issue a recall for that product.\nD. Issue a press release to the Albany, New York, market explaining how to treat the symptoms.\nAnswer:", " Stop all sales of the product throughout the nation and issue a recall for that product."], ["Question: You are the vice president of public relations for a corporation that produces a well-known brand of food products. In the Albany, New York, market, one of your products has recently been found to have some contamination. While apparently not fatal, it has given a large number of consumers severe stomach cramps and other intestinal problems. The cause has been traced back to your product, which is sold throughout the nation. Your CEO wants to know what you would advise to keep the situation from becoming a public relations disaster. What should you recommend?\nChoices:\nA. Quickly investigate to make certain your product is definitely the cause of the illness.\nB. Stop all sales of the product throughout the nation and issue a recall for that product.\nC. Stop sales of the product in the Albany, New York, market and issue a recall for that product.\nD. Issue a press release to the Albany, New York, market explaining how to treat the symptoms.\nAnswer:", " Stop sales of the product in the Albany, New York, market and issue a recall for that product."], ["Question: You are the vice president of public relations for a corporation that produces a well-known brand of food products. In the Albany, New York, market, one of your products has recently been found to have some contamination. While apparently not fatal, it has given a large number of consumers severe stomach cramps and other intestinal problems. The cause has been traced back to your product, which is sold throughout the nation. Your CEO wants to know what you would advise to keep the situation from becoming a public relations disaster. What should you recommend?\nChoices:\nA. Quickly investigate to make certain your product is definitely the cause of the illness.\nB. Stop all sales of the product throughout the nation and issue a recall for that product.\nC. Stop sales of the product in the Albany, New York, market and issue a recall for that product.\nD. Issue a press release to the Albany, New York, market explaining how to treat the symptoms.\nAnswer:", " Issue a press release to the Albany, New York, market explaining how to treat the symptoms."], ["Question: Which definition best describes media convergence?\nChoices:\nA. The conglomeration of media outlets into large corporations.\nB. The way in which all media outlets post similar content to their competitors.\nC. The many differing views and cultures expressed in modern media.\nD. Information being delivered in different formats via various digital channels.\nAnswer:", " The conglomeration of media outlets into large corporations."], ["Question: Which definition best describes media convergence?\nChoices:\nA. The conglomeration of media outlets into large corporations.\nB. The way in which all media outlets post similar content to their competitors.\nC. The many differing views and cultures expressed in modern media.\nD. Information being delivered in different formats via various digital channels.\nAnswer:", " The way in which all media outlets post similar content to their competitors."], ["Question: Which definition best describes media convergence?\nChoices:\nA. The conglomeration of media outlets into large corporations.\nB. The way in which all media outlets post similar content to their competitors.\nC. The many differing views and cultures expressed in modern media.\nD. Information being delivered in different formats via various digital channels.\nAnswer:", " The many differing views and cultures expressed in modern media."], ["Question: Which definition best describes media convergence?\nChoices:\nA. The conglomeration of media outlets into large corporations.\nB. The way in which all media outlets post similar content to their competitors.\nC. The many differing views and cultures expressed in modern media.\nD. Information being delivered in different formats via various digital channels.\nAnswer:", " Information being delivered in different formats via various digital channels."], ["Question: What are major reasons why organizations retain outside public relations counsel? \nChoices:\nA. They offer flexibility of talents and skills.\nB. They bring greater credibility to the work. \nC. They will provide sound ROI on the project or program.\nD. They can provide more attention and detail to a project that in-house staff.\nAnswer:", " They offer flexibility of talents and skills."], ["Question: What are major reasons why organizations retain outside public relations counsel? \nChoices:\nA. They offer flexibility of talents and skills.\nB. They bring greater credibility to the work. \nC. They will provide sound ROI on the project or program.\nD. They can provide more attention and detail to a project that in-house staff.\nAnswer:", " They bring greater credibility to the work. "], ["Question: What are major reasons why organizations retain outside public relations counsel? \nChoices:\nA. They offer flexibility of talents and skills.\nB. They bring greater credibility to the work. \nC. They will provide sound ROI on the project or program.\nD. They can provide more attention and detail to a project that in-house staff.\nAnswer:", " They will provide sound ROI on the project or program."], ["Question: What are major reasons why organizations retain outside public relations counsel? \nChoices:\nA. They offer flexibility of talents and skills.\nB. They bring greater credibility to the work. \nC. They will provide sound ROI on the project or program.\nD. They can provide more attention and detail to a project that in-house staff.\nAnswer:", " They can provide more attention and detail to a project that in-house staff."], ["Question: Early theories of mass communication suggested that audiences were passive recipients of media messages and thus vulnerable to manipulation. Which of the following best describes current thinking?\nChoices:\nA. Audiences are more vulnerable and passive than ever before.\nB. Television viewing, in particular, creates increased activity in the right hemisphere of the brain.\nC. Active receivers are not uniformly affected by mass communication messages.\nD. Technology has led to increasingly passive recipients at the ends of message transmission systems.\nAnswer:", " Audiences are more vulnerable and passive than ever before."], ["Question: Early theories of mass communication suggested that audiences were passive recipients of media messages and thus vulnerable to manipulation. Which of the following best describes current thinking?\nChoices:\nA. Audiences are more vulnerable and passive than ever before.\nB. Television viewing, in particular, creates increased activity in the right hemisphere of the brain.\nC. Active receivers are not uniformly affected by mass communication messages.\nD. Technology has led to increasingly passive recipients at the ends of message transmission systems.\nAnswer:", " Television viewing, in particular, creates increased activity in the right hemisphere of the brain."], ["Question: Early theories of mass communication suggested that audiences were passive recipients of media messages and thus vulnerable to manipulation. Which of the following best describes current thinking?\nChoices:\nA. Audiences are more vulnerable and passive than ever before.\nB. Television viewing, in particular, creates increased activity in the right hemisphere of the brain.\nC. Active receivers are not uniformly affected by mass communication messages.\nD. Technology has led to increasingly passive recipients at the ends of message transmission systems.\nAnswer:", " Active receivers are not uniformly affected by mass communication messages."], ["Question: Early theories of mass communication suggested that audiences were passive recipients of media messages and thus vulnerable to manipulation. Which of the following best describes current thinking?\nChoices:\nA. Audiences are more vulnerable and passive than ever before.\nB. Television viewing, in particular, creates increased activity in the right hemisphere of the brain.\nC. Active receivers are not uniformly affected by mass communication messages.\nD. Technology has led to increasingly passive recipients at the ends of message transmission systems.\nAnswer:", " Technology has led to increasingly passive recipients at the ends of message transmission systems."], ["Question: Which of the following information about publications does the Audit Bureau of Circulation NOT provide?\nChoices:\nA. Circulation\nB. Distribution\nC. Traffic\nD. Readership\nAnswer:", " Circulation"], ["Question: Which of the following information about publications does the Audit Bureau of Circulation NOT provide?\nChoices:\nA. Circulation\nB. Distribution\nC. Traffic\nD. Readership\nAnswer:", " Distribution"], ["Question: Which of the following information about publications does the Audit Bureau of Circulation NOT provide?\nChoices:\nA. Circulation\nB. Distribution\nC. Traffic\nD. Readership\nAnswer:", " Traffic"], ["Question: Which of the following information about publications does the Audit Bureau of Circulation NOT provide?\nChoices:\nA. Circulation\nB. Distribution\nC. Traffic\nD. Readership\nAnswer:", " Readership"], ["Question: In the public relations field, what is the most common threat to a client-firm relationship?\nChoices:\nA. Clients' questions about costs\nB. Resistance to outside advice\nC. Superficial grasp of the client's unique problems\nD. Personality conflicts\nAnswer:", " Clients' questions about costs"], ["Question: In the public relations field, what is the most common threat to a client-firm relationship?\nChoices:\nA. Clients' questions about costs\nB. Resistance to outside advice\nC. Superficial grasp of the client's unique problems\nD. Personality conflicts\nAnswer:", " Resistance to outside advice"], ["Question: In the public relations field, what is the most common threat to a client-firm relationship?\nChoices:\nA. Clients' questions about costs\nB. Resistance to outside advice\nC. Superficial grasp of the client's unique problems\nD. Personality conflicts\nAnswer:", " Superficial grasp of the client's unique problems"], ["Question: In the public relations field, what is the most common threat to a client-firm relationship?\nChoices:\nA. Clients' questions about costs\nB. Resistance to outside advice\nC. Superficial grasp of the client's unique problems\nD. Personality conflicts\nAnswer:", " Personality conflicts"], ["Question: Approximately what proportion of nonprofit sector practitioners conduct audience research?\nChoices:\nA. One-quarter\nB. One-half\nC. Two thirds\nD. Almost all\nAnswer:", " One-quarter"], ["Question: Approximately what proportion of nonprofit sector practitioners conduct audience research?\nChoices:\nA. One-quarter\nB. One-half\nC. Two thirds\nD. Almost all\nAnswer:", " One-half"], ["Question: Approximately what proportion of nonprofit sector practitioners conduct audience research?\nChoices:\nA. One-quarter\nB. One-half\nC. Two thirds\nD. Almost all\nAnswer:", " Two thirds"], ["Question: Approximately what proportion of nonprofit sector practitioners conduct audience research?\nChoices:\nA. One-quarter\nB. One-half\nC. Two thirds\nD. Almost all\nAnswer:", " Almost all"], ["Question: Which of the following Internet-related challenges is most significant in the public relations field?\nChoices:\nA. Representing clients using new social media environments\nB. Finding stable, cost-effective Internet providers\nC. Training staff to use social media\nD. Staying abreast of changing technology\nAnswer:", " Representing clients using new social media environments"], ["Question: Which of the following Internet-related challenges is most significant in the public relations field?\nChoices:\nA. Representing clients using new social media environments\nB. Finding stable, cost-effective Internet providers\nC. Training staff to use social media\nD. Staying abreast of changing technology\nAnswer:", " Finding stable, cost-effective Internet providers"], ["Question: Which of the following Internet-related challenges is most significant in the public relations field?\nChoices:\nA. Representing clients using new social media environments\nB. Finding stable, cost-effective Internet providers\nC. Training staff to use social media\nD. Staying abreast of changing technology\nAnswer:", " Training staff to use social media"], ["Question: Which of the following Internet-related challenges is most significant in the public relations field?\nChoices:\nA. Representing clients using new social media environments\nB. Finding stable, cost-effective Internet providers\nC. Training staff to use social media\nD. Staying abreast of changing technology\nAnswer:", " Staying abreast of changing technology"]]