[["Question:  The process of outsourcing a task or group of tasks to a generally large group of people is known as:\nChoices:\nA. Social media marketing.\nB. Internet advertising.\nC. Crowdsourcing.\nD. E-marketing.\nAnswer:", " Social media marketing."], ["Question:  The process of outsourcing a task or group of tasks to a generally large group of people is known as:\nChoices:\nA. Social media marketing.\nB. Internet advertising.\nC. Crowdsourcing.\nD. E-marketing.\nAnswer:", " Internet advertising."], ["Question:  The process of outsourcing a task or group of tasks to a generally large group of people is known as:\nChoices:\nA. Social media marketing.\nB. Internet advertising.\nC. Crowdsourcing.\nD. E-marketing.\nAnswer:", " Crowdsourcing."], ["Question:  The process of outsourcing a task or group of tasks to a generally large group of people is known as:\nChoices:\nA. Social media marketing.\nB. Internet advertising.\nC. Crowdsourcing.\nD. E-marketing.\nAnswer:", " E-marketing."], ["Question: When there are high levels of business failures and unemployment, the business cycle is said to be in which of the following phases?\nChoices:\nA. Expansion\nB. Peak\nC. Recovery\nD. Trough\nAnswer:", " Expansion"], ["Question: When there are high levels of business failures and unemployment, the business cycle is said to be in which of the following phases?\nChoices:\nA. Expansion\nB. Peak\nC. Recovery\nD. Trough\nAnswer:", " Peak"], ["Question: When there are high levels of business failures and unemployment, the business cycle is said to be in which of the following phases?\nChoices:\nA. Expansion\nB. Peak\nC. Recovery\nD. Trough\nAnswer:", " Recovery"], ["Question: When there are high levels of business failures and unemployment, the business cycle is said to be in which of the following phases?\nChoices:\nA. Expansion\nB. Peak\nC. Recovery\nD. Trough\nAnswer:", " Trough"], ["Question:  Providing free samples of perfumes (scent) in magazines is an example of which of the following?\nChoices:\nA. Classical conditioning.\nB. Operant conditioning.\nC. Social learning.\nD. Behavioural learning.\nAnswer:", " Classical conditioning."], ["Question:  Providing free samples of perfumes (scent) in magazines is an example of which of the following?\nChoices:\nA. Classical conditioning.\nB. Operant conditioning.\nC. Social learning.\nD. Behavioural learning.\nAnswer:", " Operant conditioning."], ["Question:  Providing free samples of perfumes (scent) in magazines is an example of which of the following?\nChoices:\nA. Classical conditioning.\nB. Operant conditioning.\nC. Social learning.\nD. Behavioural learning.\nAnswer:", " Social learning."], ["Question:  Providing free samples of perfumes (scent) in magazines is an example of which of the following?\nChoices:\nA. Classical conditioning.\nB. Operant conditioning.\nC. Social learning.\nD. Behavioural learning.\nAnswer:", " Behavioural learning."], ["Question: Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced\nChoices:\nA. Socio-cultural environment.\nB. Competitive environment.\nC. Economic environment.\nD. Legal environment.\nAnswer:", " Socio-cultural environment."], ["Question: Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced\nChoices:\nA. Socio-cultural environment.\nB. Competitive environment.\nC. Economic environment.\nD. Legal environment.\nAnswer:", " Competitive environment."], ["Question: Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced\nChoices:\nA. Socio-cultural environment.\nB. Competitive environment.\nC. Economic environment.\nD. Legal environment.\nAnswer:", " Economic environment."], ["Question: Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. By which of the factors in the external environment is he being influenced\nChoices:\nA. Socio-cultural environment.\nB. Competitive environment.\nC. Economic environment.\nD. Legal environment.\nAnswer:", " Legal environment."], ["Question:  Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:\nChoices:\nA. Selling success experienced by the vendor.\nB. Consumer satisfaction with the purchase.\nC. Follow-up effectiveness of the firm.\nD. Advertising influence on the purchase.\nAnswer:", " Selling success experienced by the vendor."], ["Question:  Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:\nChoices:\nA. Selling success experienced by the vendor.\nB. Consumer satisfaction with the purchase.\nC. Follow-up effectiveness of the firm.\nD. Advertising influence on the purchase.\nAnswer:", " Consumer satisfaction with the purchase."], ["Question:  Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:\nChoices:\nA. Selling success experienced by the vendor.\nB. Consumer satisfaction with the purchase.\nC. Follow-up effectiveness of the firm.\nD. Advertising influence on the purchase.\nAnswer:", " Follow-up effectiveness of the firm."], ["Question:  Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:\nChoices:\nA. Selling success experienced by the vendor.\nB. Consumer satisfaction with the purchase.\nC. Follow-up effectiveness of the firm.\nD. Advertising influence on the purchase.\nAnswer:", " Advertising influence on the purchase."], ["Question:  The action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding is referred to as:\nChoices:\nA. Needs identifying.\nB. Innovating.\nC. Advertising.\nD. Framing.\nAnswer:", " Needs identifying."], ["Question:  The action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding is referred to as:\nChoices:\nA. Needs identifying.\nB. Innovating.\nC. Advertising.\nD. Framing.\nAnswer:", " Innovating."], ["Question:  The action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding is referred to as:\nChoices:\nA. Needs identifying.\nB. Innovating.\nC. Advertising.\nD. Framing.\nAnswer:", " Advertising."], ["Question:  The action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding is referred to as:\nChoices:\nA. Needs identifying.\nB. Innovating.\nC. Advertising.\nD. Framing.\nAnswer:", " Framing."], ["Question:  This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:\nChoices:\nA. Encoding.\nB. Decoding.\nC. Transfer.\nD. Noise.\nAnswer:", " Encoding."], ["Question:  This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:\nChoices:\nA. Encoding.\nB. Decoding.\nC. Transfer.\nD. Noise.\nAnswer:", " Decoding."], ["Question:  This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:\nChoices:\nA. Encoding.\nB. Decoding.\nC. Transfer.\nD. Noise.\nAnswer:", " Transfer."], ["Question:  This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:\nChoices:\nA. Encoding.\nB. Decoding.\nC. Transfer.\nD. Noise.\nAnswer:", " Noise."], ["Question: _____________ helps in 'problematizing hitherto uncontentious marketing areas to reveal underlying institutional and theoretical dysfunctionalities' (Saren, 2011:95).\nChoices:\nA. Production marketing\nB. Sustainable marketing\nC. Relationship marketing\nD. Critical marketing analysis\nAnswer:", " Production marketing"], ["Question: _____________ helps in 'problematizing hitherto uncontentious marketing areas to reveal underlying institutional and theoretical dysfunctionalities' (Saren, 2011:95).\nChoices:\nA. Production marketing\nB. Sustainable marketing\nC. Relationship marketing\nD. Critical marketing analysis\nAnswer:", " Sustainable marketing"], ["Question: _____________ helps in 'problematizing hitherto uncontentious marketing areas to reveal underlying institutional and theoretical dysfunctionalities' (Saren, 2011:95).\nChoices:\nA. Production marketing\nB. Sustainable marketing\nC. Relationship marketing\nD. Critical marketing analysis\nAnswer:", " Relationship marketing"], ["Question: _____________ helps in 'problematizing hitherto uncontentious marketing areas to reveal underlying institutional and theoretical dysfunctionalities' (Saren, 2011:95).\nChoices:\nA. Production marketing\nB. Sustainable marketing\nC. Relationship marketing\nD. Critical marketing analysis\nAnswer:", " Critical marketing analysis"], ["Question: This business-to-business pricing approach seeks to understand customers' needs before pricing the offering according to those needs in order to generate a long-term relationship. This is referred to as:\nChoices:\nA. Geographical pricing.\nB. Discount pricing.\nC. Relationship pricing.\nD. Value-in-use pricing.\nAnswer:", " Geographical pricing."], ["Question: This business-to-business pricing approach seeks to understand customers' needs before pricing the offering according to those needs in order to generate a long-term relationship. This is referred to as:\nChoices:\nA. Geographical pricing.\nB. Discount pricing.\nC. Relationship pricing.\nD. Value-in-use pricing.\nAnswer:", " Discount pricing."], ["Question: This business-to-business pricing approach seeks to understand customers' needs before pricing the offering according to those needs in order to generate a long-term relationship. This is referred to as:\nChoices:\nA. Geographical pricing.\nB. Discount pricing.\nC. Relationship pricing.\nD. Value-in-use pricing.\nAnswer:", " Relationship pricing."], ["Question: This business-to-business pricing approach seeks to understand customers' needs before pricing the offering according to those needs in order to generate a long-term relationship. This is referred to as:\nChoices:\nA. Geographical pricing.\nB. Discount pricing.\nC. Relationship pricing.\nD. Value-in-use pricing.\nAnswer:", " Value-in-use pricing."], ["Question:  What type of media helps advertisers demonstrate the benefits of using a particular product and can bring life and energy to an advertiser's message?\nChoices:\nA. Broadcast media.\nB. Interactive media.\nC. Print media.\nD. Support media.\nAnswer:", " Broadcast media."], ["Question:  What type of media helps advertisers demonstrate the benefits of using a particular product and can bring life and energy to an advertiser's message?\nChoices:\nA. Broadcast media.\nB. Interactive media.\nC. Print media.\nD. Support media.\nAnswer:", " Interactive media."], ["Question:  What type of media helps advertisers demonstrate the benefits of using a particular product and can bring life and energy to an advertiser's message?\nChoices:\nA. Broadcast media.\nB. Interactive media.\nC. Print media.\nD. Support media.\nAnswer:", " Print media."], ["Question:  What type of media helps advertisers demonstrate the benefits of using a particular product and can bring life and energy to an advertiser's message?\nChoices:\nA. Broadcast media.\nB. Interactive media.\nC. Print media.\nD. Support media.\nAnswer:", " Support media."]]