dataset_name: marketing
description: The following are multiple choice questions (with answers) about marketing.
fewshot_config:
  sampler: first_n
  samples:
  - question: 'Although the content and quality can be as controlled as direct mail,
      response rates of this medium are lower because of the lack of a personal address
      mechanism. This media format is known as:

      (A) Care lines. (B) Direct mail. (C) Inserts. (D) Door to door.'
    target: Let's think step by step. We refer to Wikipedia articles on marketing
      for help. Door to door marketing delivers non-addressed items within all buildings
      within a geographic area. While it can control the content and quality as well
      as direct mail marketing, its response rate is lower because of the lack of
      a personal address mechanism. The answer is (D).
  - question: 'In an organization, the group of people tasked with buying decisions is
      referred to as the _______________.

      (A) Outsourcing unit. (B) Procurement centre. (C) Chief executive unit. (D)
      Decision-making unit.'
    target: Let's think step by step. We refer to Wikipedia articles on marketing
      for help. In an organization, the group of the people tasked with buying decision
      is referred to as the decision-making unit. The answer is (D).
  - question: 'The single group within society that is most vulnerable to reference group
      influence is:

      (A) The older consumer who feels somewhat left out of things. (B) The married
      women, many of whom feel a need for stability in their lives. (C) New immigrants
      who really want to assimilate into their new culture. (D) Children, who base
      most of their buying decisions on outside influences.'
    target: Let's think step by step. We refer to Wikipedia articles on marketing
      for help. Children, who mostly based their buying decisions on outside influences,
      are the single group within society that is more vulnerable to reference group
      influence. The answer is (D).
  - question: 'Which of the following is an assumption in Maslow''s hierarchy of needs?

      (A) Needs are dependent on culture and also on social class. (B) Lower-level
      needs must be at least partially satisfied before higher needs can affect behaviour.
      (C) Needs are not prioritized or arranged in any particular order. (D) Satisfied
      needs are motivators, and new needs emerge when current needs remain unmet.'
    target: Let's think step by step. We refer to Wikipedia articles on marketing
      for help. Maslow's hierarchy of needs, from the bottom upwards, are physiological
      (food and clothing), safety, love and belonging needs, esteem, and self-actualization.
      Lower-level needs must be at least partially satisfied before higher ones can
      affect behavior. The answer is (B).
  - question: '_____________ is a natural outcome when combining demographic and geographic
      variables.

      (A) Geodemographics (B) Product differentiation. (C) ANSOFF matrix. (D) Brand
      management.'
    target: 'Let''s think step by step. We refer to Wikipedia articles on marketing
      for help. Geodemographics is a natural outcome when combining demographic and
      geographic variables. The answer is (A).'
tag: mmlu_flan_cot_fewshot_other
include: _mmlu_flan_cot_fewshot_template_yaml
task: mmlu_flan_cot_fewshot_marketing
