dataset_name: marketing
description: 'The following are multiple choice questions (with answers) about marketing.


  Q: Although the content and quality can be as controlled as direct mail, response
  rates of this medium are lower because of the lack of a personal address mechanism.
  This media format is known as:

  (A) Care lines. (B) Direct mail. (C) Inserts. (D) Door to door.

  A: Let''s think step by step. We refer to Wikipedia articles on marketing for help.
  Door to door marketing delivers non-addressed items within all buildings within
  a geographic area. While it can control the content and quality as well as direct
  mail marketing, its response rate is lower because of the lack of a personal address
  mechanism. The answer is (D).


  Q: In an organization, the group of people tasked with buying decisions is referred
  to as the _______________.

  (A) Outsourcing unit. (B) Procurement centre. (C) Chief executive unit. (D) Decision-making
  unit.

  A: Let''s think step by step. We refer to Wikipedia articles on marketing for help.
  In an organization, the group of the people tasked with buying decision is referred
  to as the decision-making unit. The answer is (D).


  Q: The single group within society that is most vulnerable to reference group influence
  is:

  (A) The older consumer who feels somewhat left out of things. (B) The married women,
  many of whom feel a need for stability in their lives. (C) New immigrants who really
  want to assimilate into their new culture. (D) Children, who base most of their
  buying decisions on outside influences.

  A: Let''s think step by step. We refer to Wikipedia articles on marketing for help.
  Children, who mostly based their buying decisions on outside influences, are the
  single group within society that is more vulnerable to reference group influence.
  The answer is (D).


  Q: Which of the following is an assumption in Maslow''s hierarchy of needs?

  (A) Needs are dependent on culture and also on social class. (B) Lower-level needs
  must be at least partially satisfied before higher needs can affect behaviour. (C)
  Needs are not prioritized or arranged in any particular order. (D) Satisfied needs
  are motivators, and new needs emerge when current needs remain unmet.

  A: Let''s think step by step. We refer to Wikipedia articles on marketing for help.
  Maslow''s hierarchy of needs, from the bottom upwards, are physiological (food and
  clothing), safety, love and belonging needs, esteem, and self-actualization. Lower-level
  needs must be at least partially satisfied before higher ones can affect behavior.
  The answer is (B).


  Q: _____________ is a natural outcome when combining demographic and geographic
  variables.

  (A) Geodemographics (B) Product differentiation. (C) ANSOFF matrix. (D) Brand management.

  A: Let''s think step by step. We refer to Wikipedia articles on marketing for help.
  Geodemographics is a natural outcome when combining demographic and geographic variables.
  The answer is (A).'
include: _mmlu_flan_cot_fewshot_template_yaml
task: mmlu_flan_cot_fewshot_marketing
